Kolkata Mayor calls for more CSR initiatives

Kolkata, Nov 8 (UNI) Kolkata Mayor Bikas Ranjan Bhattacharya today called for more participation from the business organisations towards delivering their corporate social responsibilities (CSR).

Speaking at a function to unveil ''Project Sunshine'', undertaken by the Amway Opportunity Foundation(AOF), Mr Bhattacharya said though there was transient rise and fall in the career of a business organisation, their service to the society left an indelible mark of achievement.

He also urged the AOF, the CSR arm of Amway India Enterprises Pvt Ltd, to bring more orphanages on its radar in the city for the welfare of the underprivileged children.

Amway Vice-President (East) Diptarag Bhattacharjee said the Project Sunrise was supported by the company's global CSR initiative christened ''One by One'', and it would extend to 52 orphanages across the country.

'' To begin with, we will embark on a three year partnership with the NGOs and orphanages in 15 towns in eastern India , '' he informed.

Mr Bhattacharjee added that the AOF has partnered with Pathchala, an NGO working for the underprivileged children living in the slum areas of Kalighat, for a period of three years.

The ''Project Sunshine'' was aimed at providing quality education, health care and safe drinking water for 91 children for a preiod of three years to start with, according to him.

Moreover, a vocational-cum-entertainment zone for the children of Pathchala was set up by the Amway, equipped with computers, printer and video-games and the employees from the firm's IT department would provide free training to the children, he added.

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