Mumbai, Nov 6 : The actors and makers of Bollywood's forthcoming film 'EMI' based on bank loan and the recovery process hope to make an impact with their topical film, which is all, set to release amidst the global financial turmoil.
Co-produced by Ekta Kapoor's Balaji Telefilms and Suniel Shetty's Popcorn Motion Pictures, the makers feel that the flick would be able to raise quite a few laughs as the main protagonists find themselves in sticky situations where they are overburdened by loans.
Director Saurabh Kadra said that after watching the movie, the audience would be able to identify with the 'real life' characters.
"Set up in today's time, its real, it is for you to come and identify with and become a part of it and when you go back home, I hope you will have one line to say 'Liya hai to Chukana Padega," said Kadra.
Actor Arjun Rampal said that story of the film is a unique selling proposition in the current time.
He even went on to observe that in times of recessions, it is the entertainment industry that manages to flourish and wishes that the film would give a boost to the sagging confidence of Indian film industry.
EMI is a narrative of interconnecting characters coming from different strata of the society. The story revolves around the lives of people who spend thoughtlessly and get into situations they do not anticipate.
Malaika Arora who is playing the role of a girl who can go to any extent to live a high standard life said, "It is fun, it is nice, it is very topical in today's day and age. Everybody has some issues where EMI is concerned. So well, all I have to say is go out there, watch the film, you will have a wonderful time."
Chirantan Bhatt has scored the music of the movie, while Shakeel Azmi, Sarim Momin, Shabbir Ahmed and Hamza Faruqui have penned the lyrics of the film.