Chandigarh, Nov 5 (UNI) Punjab Public Relations Minister Bikram Singh Majithia today called upon state PR professionals to focus on educative Public Relations besides strengthening feedback process.
Presiding over the meeting of Public Relations Officers posted in the field and at the headquarter, Mr Majithia said that the PR Department should become an effective channel of communication between government and the masses. It was imperative for PR department to strengthen its extension network in the rural areas to take the message of the government to the people living across the state.
Emphasising on the need of educating the masses besides communicating the achievements of the government, Mr Majithia said that PR department was the eye and ear of the government. He said that PR department would have to play proactive role in educating the farmers regarding new varieties of crops, post-harvest technologies and health related issues.
Calling upon the PR professionals to improve liaison with the press, Mr Majithia said that it was the duty of the department to provide timely and objective information to the media.
To facilitate their liaison with the press, the entertainment allowance of all the officers has been doubled and all DPRO offices have been put on net with broadband connection and also mobile phones with CUG facility has been provided to every PRO/APRO. The Minister also decided that proper Media Centres would be created in all major districts for the convenience of local mediapersons.
Accepting the fact, that PR department was performing a challenging job of communicating the policies of government to the masses despite extremely depleted strength of manpower, Mr Majithia said that the Chief Minister had approved recruitment of PRO's, APRO's and other supporting staff.
Stressing the need for making optimum utilisation of electronic media including All India Radio and FM channels, he said that department should make small communicative jingles keeping in view the greater reach of this media. He said that the department was planning to use all multi-media including internet website and overseas Radio and Channels to communicate the message to Punjabis living anywhere in the world.
Speaking on this occasion, Mr D S Jaspal, Principal Secretary, Information and Public Relations department said that the department had chalked out a comprehensive training programme for employees of PR department in modern PR technology.
Mr Tejveer Singh, Director, Public Relations explained the steps being taken by the department to strengthen field network of the department.
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