Hyderabad, Nov 4: Emami Limited, the Rs 700-crore personal and healthcare major, has launched Emami Malai Kesar Cold Cream in south India after its successful launch in other parts of the country last year. Emami Malai Kesar Cold Cream consists of ingredients like Malai, Aloe Vera and Kesar, providing moisture, nourishment, protection from dryness while revitalizing and adding a healthy glow to the skin from within to ensure 24-hour total winter protection and care, a press release here said.
Emami Limited Director Priti Sureka said, ''last year we launched Emami Malai Kesar Cold Cream in the Northern, Eastern and Western Indian markets. Looking at the extremely positive response it received, we have decided to launch the product in Southern markets this year. With Emami Malai Kesar Cold Cream, we have come out with a winter skin care solution that will benefit all skin types.'' Emami Malai Kesar Cold Cream is available in 10 ml sachets priced at Rs 5, 30 ml(Rs 26) and 60 ml (Rs 48), he added.