Toonz to produce animated film based on Chandamama story
Mumbai, Oct 31 (UNI) Chandamama India Limited, a magazine group, and Trivandrum-based Toonz Animation India Pvt Ltd have joined hands for producing a full-length animated feature film based on a story from the children's comic book.
Having a budget of Rs 200 million, Toonz will undertake the entire production in its state-of-the-art studio in Technopark and finance 100 per cent of the production cost.
''Chandamama stories still linger in the minds of generations.
The beauty of these stories lies in their simplicity and the socio cultural values they try to communicate. The animated film will be a perfect platform to provide today's youth both engaging and educative entertainment,'' said P Jayakumar, Chief Executive Officer of Toonz Animation, in a release here today.
Legendary filmmakers B Nagi Reddi and his friend Chakrapani conceptualized 'Chandamama' in early 1947 and since then, the company has been publishing stories in print as well as electronic media in 14 languages. The library of Chandamama has over 15,000 exclusive stories.
Chandamama's
Chief
Executive
Officer
L
Subramanyan
said
''Over
the
last
60
years,
millions
of
Indians
have
grown
up
with
Chandamama.
The
association
with
Toonz
and
the
proposed
animated
film
will
help
us
reach
out
to
the
current
and
future
generations
of
young
people
and
deliver
the
message
across
the
new
and
emerging
platforms.''
UNI
JM
SSS
VKG
RL
BD1933