Mumbai, Oct 31 (UNI) Chandamama India Limited, a magazine group, and Trivandrum-based Toonz Animation India Pvt Ltd have joined hands for producing a full-length animated feature film based on a story from the children's comic book.
Having a budget of Rs 200 million, Toonz will undertake the entire production in its state-of-the-art studio in Technopark and finance 100 per cent of the production cost.
''Chandamama stories still linger in the minds of generations.
The beauty of these stories lies in their simplicity and the socio cultural values they try to communicate. The animated film will be a perfect platform to provide today's youth both engaging and educative entertainment,'' said P Jayakumar, Chief Executive Officer of Toonz Animation, in a release here today.
Legendary filmmakers B Nagi Reddi and his friend Chakrapani conceptualized 'Chandamama' in early 1947 and since then, the company has been publishing stories in print as well as electronic media in 14 languages. The library of Chandamama has over 15,000 exclusive stories.
Chandamama's Chief Executive Officer L Subramanyan said ''Over the last 60 years, millions of Indians have grown up with Chandamama. The association with Toonz and the proposed animated film will help us reach out to the current and future generations of young people and deliver the message across the new and emerging platforms.'' UNI JM SSS VKG RL BD1933