Thiruvananthapuram, Oct 30 (UNI) A full-length animated feature film based on Chandamama stories that still linger in the minds of generations will be produced at an estimated cost of Rs 20 crore.
The Technopark based Toonz Animation India Pvt Ltd and Chandamama India Limited have entered into a tie-up for the project.
A Toonz release said here today it would undertake the entire production at its state-of-the-art studio in Technopark and finance 100 per cent of the production cost.
Toonz Animation CEO P Jayakumar said the beauty of Chandamama stories lies in their simplicity and the socio-cultural values they try to communicate.
''The animated film will be a perfect platform to provide today's youth both engaging and educative entertainment,'' he said.
Legendary Filmmakers B Nagi Reddi and his friend Chakrapani conceptualised Chandamama in early 1947 and since then, the company had been publishing stories in print as well as electronic media in 14 languages. The library of Chandamama has over 15,000 exclusive stories.
Commenting on the relationship with Toonz, Mr L Subramanyan, CEO of Chandamama, said,''Over the last 60 years, millions of Indians have grown up with Chandamama.
''The Association with Toonz and the proposed animated film will help us reach out to the current and future generations of young people and deliver the message across the new and emerging platforms,'' he said.
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