NDTV inks deal with ITV to launch 'Granada TV' in India, S Asia

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New Delhi, Oct 30 (UNI) In a move that is expected to bring Internationally acclaimed contemporary dramas, to the country the NDTV today announced that it has inked an exclusive distribution deal with the ITV's brand new general entertainment channel - Granada TV.

The partnership with the ITV, UK's largest and most successful commercial media company, will now offer Indian viewers hit contemporary dramas such as the award-winning 'Prime Suspect', cool comedy, cutting-edge reality and the best in star-studded talk and entertainment shows such as 'The Jeremy Kyle Show', 'The Friday Night Project', 'Ballroom Bootcamp', 'Airline', and 'Vroom Vroom'.

Peter Iacono, President&Managing Director, the ITV Global Entertainment, said, ''With over 50 years of experience as the UK's number one commercial television network, we are tapping into our unique catalogue of quality content and commercial skills as a broadcaster to bring this new must-see channel to Asia.'' ''Granada TV is a large-scale, serious undertaking offering compelling love stories, drama, gripping mysteries and exciting light entertainment -- that's what everyone will love and tune in to. It's about family; it's about lifestyle; it's just plain and simple good TV,''added Mr Iacono.

Speaking on the partnership, Head of Network Distribution and Affiliate Sales, NDTV, Rahul Sood said,''NDTV is very pleased to be partnering with ITV and we look forward to launching the channel across all digital platforms. There is an untapped potential for quality niche channels in the Indian market and Granada TV, with its strong content line-up, will fill this gap.

NDTV has always been a source of great content and launching Granada TV is another step in that direction.'' The Regional Director for ITV Global Entertainment in Asia, James Ross said, ''The region is ripe for the launch of a channel which brings high quality, commercially successful TV hits in a contemporary format; and initial feedback from pay TV operators has been very positive.

With ITV's ongoing commitment to creating new content, Granada TV will bring discerning viewers in Asia a continuous offering of fresh, world-class entertainment.'' Initially, the channel will be broadcast in English, with local subtitles to be available in launch markets. Granada TV has been available on a limited preview basis in Asia since June 23 and will continue to be broadcast via ABS-1, operated by Asia Broadcast Satellite.

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