Mumbai, Oct 30: BIG TV, India's foremost and the world's fastest growing fully digital Direct-To-Home (DTH) service, has offered a DTH connection with three months subscription for Rs 700 only through a special tie-up with leading television manufacturer LG Electronics. Big TV's offer with LG Electronics entitles all buyers of LG 29 inch television sets to a BIG TV connection and a three-month subscription to either the BIG TV Lite Pack (61 channels + one regional channel pack in non-south states) or the BIG TV South Delight Pack (99 channels + one regional channel pack in southern states) at a price of just Rs 700. LG Electronics has 14 models for buyers to choose from under the terms of the offer.
BIG TV president Arun Kapoor said to mediapersons, ''Value-driven pricing, superior product proposition, quality service quality and the latest MPEG4 technology platform for delivering fully digital picture and sound backed by the Reliance's strong infrastructure backbone has made BIG TV an unbeatable player. Our customers always expect the best and more from us and we strive very hard to fulfill their wishes.'' BIG TV, launched on August 19, has emerged as the fastest growing DTH service in India by clocking 500,000 subscribers in just about 50 days, setting a scorching pace of adding 10,000 subscribers a day.
Leading the value proposition in the DTH sector, BIG TV, had recently announced a three-month free subscription offer on its Rs 1,490 entry price as part of a slew of innovative offers during the current festive season making BIG TV 33 per cent more affordable than any other comparative offer available in the market.