Mumbai, Oct 27 (UNI) Post the launch of its Digital campaign for Season-2, that kicked-off on October 10 onwards, ICL's official website - www.indiancricketleague.in has garnered over 3.5 million (as per AWSTATS) page views in just first two phases of its tournament.
The site currently ranks at 1197 in India, 768 in Pakistan, 288 in Bangladesh &8611 globally, as per the Web Information Company-Alexa. The average time spend per user on the site is eight minutes, a release issued here today stated.
Commenting on the response garnered by the website, Shariq Patel, Sr VP-Marketing&Operations, Indian Cricket League (ICL) said, ''Being ranked 8611 globally, from amongst more than 100 million websites available to the users today, is extremely encouraging. The results show that along with the television, cricket content is also popular on the internet medium.'' ''Today web forms an integral platform to showcase our vibrant sporting product. The response from the web viewers is directly coincidental in the ever improving popularity of the league amongst the consumers,''Patel added.
This season, ICL launched nine new websites in addition to the existing www.indiancricketleague.in, each dedicated to an individual team representing an important nerve center of Indian cricket on the ICL platform. The team websites will achieve the objective of creating an identification factor for the team fans as well as to build a platform for the swelling fan base for the teams.
Recently, the official website has also been revamped with new features like comprehensive statistics, in-depth interviews along with the pioneering ''Fun Zone'' with interactive games, contests; engaging the user to an almost unprecedented level.
The Season-2 campaign has been supported by a high decibel display campaign, SMS alerts,&social media optimization to complement its ''Cricket Hai Meri Life'' Season-2 marketing campaign, the release added.
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