GCV to build, manage, monitize website of T20 Champions League

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Mumbai, Oct 25 (UNI) Live Current Media Inc, a media company built around content and commerce destinations, announced today that Global Cricket Ventures (GCV), a joint venture between Live Current and NetlinkBlue Holding, has reached an agreement to build, manage and monetize the official website of the 'Champions League Twenty20' for a period of 10 years.

The official website of the Champions League will offer passionate cricket fans an enriched digital experience featuring video highlights, a live video scoreboard, mobile content as well as official photographs, press releases, player interviews, schedules, statistics and newsletters. Revenues generated from the website will be split evenly between GCV and the Champions League, a release issued here today stated.

The inaugural Champions League Twenty20 tournament will be held in India from December 3-10 this year and will include the reigning winners and runners-up from the domestic Twenty20 competitions in India, Australia and South Africa, as well as the reigning Twenty20 champions from Pakistan and England who will compete for global T20 supremacy and the six million dollar prize money.

The tournament will be produced and broadcast by ESPN STAR Sports who in September paid close to one billion dollars to secure the media and commercial rights of the league for 10 years.

Mark Melville, Chief Corporate Development Officer, Live Current and acting CEO, Global Cricket Ventures, said, ''We are very fortunate to have obtained the rights to the official website of the Champions League Twenty20, one of the most exciting new sporting events in the world. This is another key milestone for our cricket media business and we look forward to work with the Champions League to create an unrivaled user experience and commercial success.'' UNI GS AB AB CS1710

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