Mumbai, Oct 25 (UNI) Adlabs Films Ltd, a member of the Reliance Anil Dhirubhai Ambani Group, announced the launch of 'BIG Cinemas' with the tagline ''Ab Bada Mazza Ayega'' on October 28.
The entire rollout will ha ppen simultaneously across all 73 properties of BIG Cinemas throughout the country, totaling 186 screens and 71,000 seats.
This will make a major transformation in BIG Cinemas signages, collaterals and all promotional materials, including TV, radio, print, outdoor and online campaigns, reflecting the new brand across the country. Guests of BIG Cinema can make bookings on the new website 'www.bigcinemas.com'.
Over three million visitors are expected to visit BIG Cinema next year and the brand change will be a significant transformation for them, a Adlabs statmenmt said here yesterday.
Adlabs Films also operates the country's largest cinema chain with about 400 screens spread across India, the US and Malaysia, the satement added.
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