Washington, Oct 20 : James Bond fans have started to expect so much out of the 007 stunts that Daniel Craig has to risk life and limb for his role as a superspy.
The Hollywood hunk himself insists that his predecessors had it easy because action sports and daredevil pastimes are much more extreme than they ever used to be.
And Bond has to be seen to be more of an action man than filmgoers' neighbours and friends.
"How do you impress people when there are couples who go away on weekends... and camp out on top of a mountain and jump off?" Contactmusic quoted him, as saying.
"They even film it so they can show their friends.
"Everything has to be bigger, faster and more dangerous," he added.