Global economic recession yet to touch Coffee market

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Bangalore, Oct 8 (UNI) The Global economic downturn has not affected the Coffee market in the world so far and business is as usual for the Italian coffee giant 'illycaffe', Board Member Anna Illy said today.

Talking to newspersons here, she said, "The turmoil in the economic crisis in the US and Europe had so far eluded the coffee market." The Euro 270 million coffee major is selling over six million cups of expresso coffee every day in over 140 countries. In India it had chosen Narang Group as Master Franchise for developing the forthcoming of new cafes through out the country.

Agronomist Alessio Colussu, Head of Green coffee Department of illycoffe, explaining the shortcoming in the coffee grown in India said there was need for continuous encouragement to coffee growers to maintain quality. The processing was the main thrust area which needs to be given attention. "Improve the quality of the coffee grown in India," he said.

illycaffe is purchasing 27,000 bags of Arabica coffee from India and it was willing to increase the purchase provided the quality improved.

Replying to a question, he said "In our procurement India stands third after Brazil and Central America and we can increase the quantum of Arabica.

However, for illycaffe India deserves a special respect among 17 countries from where Arabica Coffee seeds were procured, since the seeds grown was of high quality. About 50 per cent of our procurement was made in Brazil but quality wise India was better, he added.

Stating that the awareness about the quality needs to be further improved, Mr Colussi said that illcaffe was putting efforts in this direction by imparting training in quality and processing procedure through its training centers.

Mr Roberto Morelli, Coffee Culture Manager, illycaffe, who heads the Coffee University established in 12 countries, said that so far about 7000 professionals and growers were trained and in India the University established in 2007 had so far trained about 470 people.

"Our intention was to help the producer understand the intrinsic quality of his coffee . We are ready to provide training and technical know-how," he added.

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