Contest for Manchester United fans

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{image-manchester united_17102008.jpg}Mumbai, Oct 17: Nike announced the first ever "Extreme Manchester United Fan" contest in India during the launch of the new Manchester United Away Jersey and the '3rd Jersey' to celebrate the Clubs 40th Anniversary of its first European Cup win.

India is becoming home to rapidly growing football enthusiasts and the "Extreme Manchester United Fan" contest, a first of its kind in India is an attempt to garner and showcase the increasing fan following among football obsessed teens. The contest is open to individuals between the age group of 15 to 25 years and will be hosted on All the contest details such as dates, terms & conditions, as well as the procedure to submit entries will be available on Talking about the contest at the launch Mr. Sanjay Gangopadhyay, Marketing Director, Nike India Pvt. Ltd, said "The contest that begins on 27th September 2008 challenges all fans in India to prove in five photographs or less why he/she is the biggest Manchester United fan ever.

The winner gets a once in a lifetime all expense paid trip to Old Trafford stadium, Manchester to watch a Manchester United game, visit Carrington, Manchester United's legendary training ground, be treated to an Old Trafford Stadium Tour as well as an Old Trafford Museum Tour".

Along with the launch of the new Manchester United Away Jersey, the '3rd Jersey' commemorating the Clubs 40th Anniversary of their first European Cup win was also unveiled. In 1968 Manchester United made history in becoming the first English team to lift the European Cup when they defeated Benfica 4-1 at Wembley Stadium. Before the game it was agreed that Manchester United would play in their Blue away kit as both teams home jerseys were red.

To celebrate the 40th year anniversary of this momentous night, Nike has created a kit worthy of that great team and their great night at Wembley. Taking inspiration from that first European Cup win and the Busby Babes, Manchester United will wear blue as their Third Kit for the 2008/09 season inspired by the famous 1968 victory. The kit will also be their preferred kit for this season's Champions League away matches. The shirt includes a number of details that celebrate the anniversary including the embroidery of the words "May 29th 1968" and "40th Year Anniversary" around the club crest.

The kit uses Nike Fit fabric technology, first used by Nike in national team kits worn by Nike-sponsored teams in the 2006 World Cup. This technology is designed to enhance player performance by wicking sweat through the material and away from the skin. A full mesh back on the player's jerseys also aids ventilation.

Rio Ferdinand, Manchester United player, said, "When you look at the final image you will associate it with the great team of 1968 with the likes of George Best and Bobby Charlton. Obviously they won the European Cup in blue so we hope we can walk in their shoes again with this kit as it's such a big part of the history of the club".

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