Big TV slashes entry price
{image-Big TV_17102008.jpg news.oneindia.in}Mumbai, Oct 17: The fight for customers is being fought by direct-to-home (DTH) operators on price. Barely two months old, Reliance Communications' Big TV has brought down the entry price of its service by Rs 1000 to Rs 1490.
The offer includes installation and a three-month free subscription. The package, providing for 64 channels, also includes one month free subscription video-on-demand (Svod). Earlier, customers had to pay an installation charge of Rs 1000. Says Big TV president Arun K Kapoor, "This very special festive offer, valid for a limited period, will further accelerate the growth momentum by making DTH services more affordable and appealing to the 125 million TV Households in the country. The package includes Star, Sony and ESPN Star Sports' channels."
Big TV has also introduced a new price point at Rs 2190. The offer will have free subscription for 12 months and Svod for three months. "Since the customers under this scheme are being tied up for a longer period, we are offering Svod free for three months. The channel offerings will be similar to the Rs 1490 scheme," says Kumar.
For
the
six-month
premium
pack
of
99
channels,
Big
TV
has
cut
down
the
price
from
Rs
2990
to
Rs
2690.
The
offer
will
include
120
movies
free.
Under
the
Rs
100
monthly
subscription
scheme
for
free-to-air
channels,
Big
TV
has
added
10
pay
channels
including
Star
and
Sony.
Says
Kapoor,
"These
festive
offers
are
in
line
with
the
tradition
of
Reliance
ADAG
to
offer
best
value
to
our
customers.
Besides
value
pricing,
Big
TV
also
offers
superior
service
quality
based
on
the
latest
MPEG4
technology
platform
at
affordable
price
points
which
would
expand
the
market
size
besides
enhancing
value
for
our
stakeholders."
OneIndia News