Addressing a press conference here last night, Lenova India Managing Director Amar Babu said company was launching the products for different user segments taking Lenova closer to customers. Stating the consumer PC segment was a third of the total PC market in India and growing at a very fast pace he said with the launch of new range of futuristic consumer PCs, Lenova would position itself stronger in the segment.
Customers can now choose not only from the new range of products but also from the exciting range of Diwali offers.
After having received an overwhelming response to consumer PCs, Lenova would invest further in the Indian market with the launch of the present new and innovative range.
Elaborating on the launch of Lenova H Series Desktop, he said it was positioned as a family PC with an antibacterial keyboard, one-key recovery and the Bright Vision feature.
Refusing to divulge the quantum of the present market share of Lenova India, he said it had doubled since the three years they had entered the Consumer PC segment.
He said Lenova also forayed into Desktop segment as its volume in the Indian market was large.
''Desktop segment corners over two-third of consumer PC market in India,'' Mr Babu claimed.
''The Lenova will also expand its outlet base from the present 150 to 300 by March 2009,'' he announced.