Mumbai, Oct 16 (UNI) To accelerate the growth momentum of Direct-To-Home (DTH) service during the festive season, BIG TV, India's fastest growing Home Entertainment service, today announced a three-month free subscription offer on its Rs 1490 (Inc Installation) entry price.
This is the part of the festive offer, the company has launched to make BIG TV one of the preferred service providers for over 125 Million TV households in the country.
President BIG TV DTH Mr Arun K Kapoor said, ''BIG TV DTH is pleased to announce this very special festive offer to further accelerate the growth momentum by making DTH services more affordable and appealing to the 125 Million TV Households in the country.'' Customers can also choose to subscribe BIG TV for a 12 months free subscription pack at Rs 2190 and a six-month premium pack with 120 movies free including installation at Rs 2690 only. BIG TV offers more channels on all these offers as compared to the bouquet on competing offers at similar price points.
Mr Kapoor further added, ''These festive offers are in line with the tradition of Reliance ADA Group to offer best value to our customers. Besides value pricing, BIG TV DTH also offers superior service quality based on worlds latest MPEG4 Technology platform at affordable price points which would expand the market size besides enhancing value for our stakeholders.'' The country's largest on-ground infrastructure for a Home Entertainment, created by BIG TV DTH, would enable the company to serve over 5 million new customers every year and will offer multiple price points and packaging offers to suit needs of all customer segments.
BIG TV DTH will be available at one lakh retail outlets across 6500 towns, over 1000 exclusive Reliance branded stores.
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