Mumbai, Oct 15: The first ever four-screen cinema hall, Adlabs Cinemas of Reliance Anil Dhirubhai Ambani Group has been launched in Coimbatore. Adlabs will now run the cinema by the name of KG Adlabs. Adlabs Cinemas COO Tushar Dhingra said, "We are excited to offer the Adlabs experience to cinema lovers in this region through one of the most prestigious cinemas in the state. We have just begun to penetrate the southern region and expect to capture a big market share in the South by end of 2008. Coimbatore is considered to be the Manchester of south India with a booming textile sector, engineering hub and plans for major IT players to start operations in the city. We see immense potential for this property which presently sees over 10,000 admissions a day."
The new Adlabs will have four widescreen viewing screens with a total seating capacity of 2253 seats. The cinema will be refurbished phase wise with Adlabs' crystal-clear DTS sound, superior Xenon projection systems, plush seats and, food and beverage offerings.
Adlabs Cinemas presently has 156 screens spread over 58 properties nationwide.