Amsterdam awaits India to embrace its talent, business, culture

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New Delhi, Oct 13 (UNI) After sweeping Europe with its innovative moves and winning the Americans with its brilliant business models the Netherlands is all set to embrace the 'New India' thats buzzing with talent, vast market and is its fourth largest investment partner.

Here to 'sell' tulip-land Amsterdam as a potential business hub for Indian investors and a gateway for the European market, its Vice-Mayor Lodewijk Asscher said with its 'no tax' scheme of ten years for knowledge workers, one of the least cost of living in Europe and amazing connectivity to business districts across the continent, the city offers India the best plateau for any commerce.

''An overwhelming English speaking population, low-cost education system, very low cost of quality living and an embracing culture awaits India in Amsterdam that actually is gateway to entire Europe and its market.'' Besides, a newly opened 'expat centre' caters to all paperwork within 24 hrs for foreigners. This is to give an impression that they are welcome here, he said.

On areas where Amsterdam could provide qualitative support to India, Mr Asscher said water treatment/management -- like floods, sanitation, waste water, drinking water -- automotive industry, logistics, agriculture and food, life sciences and health, creative industry and ICT are areas where we can be of immense help to India.

''Advertising, gaming industry, branding, labelling and designing in all spheres are some of our forte where we excell.'' On the other hand, as champions and chief proponants of outsourcing we are much to the advantage of India, he said.

''India with its low cost, quality and innovation edge, large market, IT expertise and friendly atmosphere could be very useful for our country.'' And also, with growing ties some legal steps which are essential for other European countries, like 'certification' (eg of birth certificates), are no more needed for Indians, he informed.

Stressing that Netherlands was open to the idea of opening its services sector, a bone of contention with most developed countries, the Vice-Mayor said high skilled and well educated people are always welcome.

''Major banks and blue chip companies are recruiting people from India and we are open to taking those who suit our requirements.'' And last but not least, Netherlands is the 6th 'most pleasant place' to stay in Europe and ranks 14th in the 'cost of living' table which makes it one of the most favoured destinations for business and travel, the Vice-Mayor added.

''The forthcoming India festival in Amsterdam will provide a great opportunity for both countries to know and explore each other, their prospects, business climate and cultural roots.'' UNI AN AKJ HS1722

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