London, Oct 11 : Entry to an Argentine disco might prove to be your ticket to a bigger bustline, literally, for partygoers in the country are being lured into clubs with the jackpot being a free breast enlargement operation.
Club bosses in the country are putting up signs with slogans such as "I want my breasts" as a new way of attracting women to the discos.
However, many Argentinians have sardonically dubbed the phenomenon as Bailando por las lolas, or Dancing for the Breasts.
On the other hand, the move has been condemned by plastic surgeons, saying that cosmetic surgery involves serious medical procedures.
"You cannot raffle implants as if they were electrical goods," Times Online quoted Francisco Fama, spokesman for the Argentine Plastic Surgeons Association, as saying.
People have raised concerns that such advertising may negatively influence women as young as 18 who go to discos, who are not mature enough to take such an important decision.
Many critics of the prize draws claim that parental permission should be required until the age of 21.
However, promoters have defended the draw, claiming that the public are bored with raffles for houses or holidays.
"People are tired of competitions where they can win cars or motorbikes. They want something new. People will never tire of sex," said Rodrigo Herrera, who runs a disco in La Rioja province in northern Argentina.