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ICICI Bank, Dish TV launch banking interactive service
Mumbai, Oct 7 (UNI) ICICI Bank, India's largest private sector bank today announced the launch of their Interactive Banking Service 'ICICIATIVE' in association with Dishtv, India's No 1 Direct-To-Home (DTH) company.
This will enable Dish TV viewers to access information on ICICI bank products and services, from the convenience of their homes.
Through ICICIACTIVE, Dish TV viewers will be able to get information about various types of ICICI bank accounts and deposits that suits their need. The range of information will include product features, EMI amount on various loans, eligibility criteria, documentation, time required for processing a request and bank's ATM /branch locators, which will enable them to take relevant financial decisions.
Information related to these products and services will be shown on the DISHTV TV screen along with the toll free customer service number, which will allow the viewers to call and apply or seek further information on a product, of their choice.
ICICI
Bank
Head
Retail
Liabilities
Maninder
Juneja
said
on
the
occasion,
''At
ICICI
bank
we
are
always
innovating
and
exploring
new
opportunities,
to
bring
banking
to
the
masses.
Currently,
there
are
around
seven
million
active
digital
TV
viewers
and
the
numbers
are
expected
to
grow
further.
The
association
with
dishtv
will
enable
us
to
further
extend
our
reach
and
offer
latest
information
to
the
customers.
Based
on
the
readily
available
details
customers
can
plan
their
financial
needs
accordingly.''
Dish
TV
Chief
Operating
Officer
Salil
Kapoor
said,
''We
are
extremely
pleased
to
join
hands
with
ICICI
bank
to
bring
another
first
to
the
market
banking
information
on
TV
for
our
3.94
million
subscribers
across
the
country.
This
association
reiterates
our
commitment
as
pioneer
in
bringing
newer
advancements
in
the
field
of
digital
entertainment
and
enhanced
TV
viewing
experience
for
all
our
viewers.
With
such
innovative
services,
dishtv
is
now
taking
TV
viewing
to
a
whole
new
level
of
viewer
engagement.''
UNI
GS
ZA
VKG1625
