ICICI Bank, Dish TV launch banking interactive service

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Mumbai, Oct 7 (UNI) ICICI Bank, India's largest private sector bank today announced the launch of their Interactive Banking Service 'ICICIATIVE' in association with Dishtv, India's No 1 Direct-To-Home (DTH) company.

This will enable Dish TV viewers to access information on ICICI bank products and services, from the convenience of their homes.

Through ICICIACTIVE, Dish TV viewers will be able to get information about various types of ICICI bank accounts and deposits that suits their need. The range of information will include product features, EMI amount on various loans, eligibility criteria, documentation, time required for processing a request and bank's ATM /branch locators, which will enable them to take relevant financial decisions.

Information related to these products and services will be shown on the DISHTV TV screen along with the toll free customer service number, which will allow the viewers to call and apply or seek further information on a product, of their choice.

ICICI Bank Head Retail Liabilities Maninder Juneja said on the occasion, ''At ICICI bank we are always innovating and exploring new opportunities, to bring banking to the masses. Currently, there are around seven million active digital TV viewers and the numbers are expected to grow further. The association with dishtv will enable us to further extend our reach and offer latest information to the customers. Based on the readily available details customers can plan their financial needs accordingly.'' Dish TV Chief Operating Officer Salil Kapoor said, ''We are extremely pleased to join hands with ICICI bank to bring another first to the market banking information on TV for our 3.94 million subscribers across the country. This association reiterates our commitment as pioneer in bringing newer advancements in the field of digital entertainment and enhanced TV viewing experience for all our viewers. With such innovative services, dishtv is now taking TV viewing to a whole new level of viewer engagement.'' UNI GS ZA VKG1625

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