Cadbury launches dark chocolate

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Mumbai, Oct 7 (UNI) Cadbury India today launched the fine dark chocolate, 'Cadbury Bournville', in the country.

Launching the product, company's Managing Director Anand Kripalu said ''This chocolate is made from the finest ingredients. It is specially created to savour the Indian palate. It contains 44 per cent of cocoa from the world's finest Ghana beans and an ever so smooth texture, each little chunk is dark.'' Mr Kripalu said ''this launch is our commitment to innovation and to meet the ever-changing consumer needs in our market.'' ''The dark chocolate category will grow strongly in the coming years because of its sophisticated taste and health benefits, and Bournville is our special offering to capture this opportunity,'' he added.


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