A new label for the young and carefree

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New Delhi, Oct 5 (UNI) After creating a label that won her an assorted clientele from Arundhati Roy to Shahnaz Hussain, this fashion designer has found inspiration back home-- in her daughter.

Anjana Bhargav, who designs clothes for ''women with substance'', is now going to drape the sans souci-- the young and carefree.

Her new label is called 'ANKY' after her young daughter Ankita, who is rearing to take on her mother's profession.

''ANKY is a fresh brush of youthful sophistication that promises to endure, and is targeted at the age group of 18-28 years,'' Anjana told UNI at a fashion preview.

''It will offer the best to the young woman of today on the threshold of uber sophistication,'' says Anjana, whose designs combine style with sensitivity ''In ANKY, the silhouettes are clean, yet body hugging, and the fabrics natural-- shimmer linens, stretch cottons, georgette lycras and fine voiles,'' she says.

And the pallet is a mix of neutrals, running from to ivory to beige to tones of grey, as, she says, these can easily take the colour of skin.

But the dominating one is white.

''White is a colour which does not go out of fashion,'' she explains.

Asked how her ANKY label is different from her 'Anjana Bhargav' label, the designer says the focal point of the new collection is a special shibori dyeing technique with emphasis on pleating and tucking.

''The mood is structured deconstruction. Each dress has its own drape and pleat technique, thus making it unique,'' she adds.

Anjana, who will launch her new label at the upcoming Wills India Fashion Week, says she will not discard her old label, sold under her name.

''Both will be sold side by side,'' she adds.

The designer has already carved a niche for herself in the evolving fashion landscape with the 'Anjana Bhargav' label, its hallmark being the accessorised garments.

Her designs resurrect patterns and skills of ancient arts into the rhythm of modern life, keeping the accent always on comfort, wearability and affordability.

But her creativity is not restricted to fashion alone. It extends to interior designing as well. She has to her credit projects as diverse as private homes to commercial establishments, including the revamping of the New Delhi Stock Exchange.

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