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Patna, Oct 01 (UNI) Automobile giant Mahindra and Mahindra has forayed into the entertainment world with the launching of a new film 'Hum Bahubali' produced under its new banner 'Mumbai Mantra'.

Inaugurating a function organised here on the occasion of the premier show of the film, Chief Executive Officer of 'Mumbai Mantra', an organisation floated by the Autombile giant for producing films, Mr Andre Puroshattam said his comapny was committed to making films which could be seen with family members without facing any embarrasment.

Revealing the reason behind his company jumping into film production sector, Mr Purosattam said entertainment industries was growing at the rate of around 19 per cent and it would be a good business to step into this sector, besides meeting the social obligation of producing good and clean films for the movie buffs.

'' Besides Bhojpuri films, the company was also expanding its activities in producing English and Bangala films,'' he said and exuded his confidence that Bhojpuri films would gain a new high with stepping of our organisation into this sector.

Speaking on the occasion, famous Bhojpuri cine star Ravi Kishan said with the arrival of corporate sector in production of Bhojpuri films, its marketing would become easy and the Bhojpuri movies would cross the regional and national boundaries to become global.


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