Mumbai, Sep 30 (UNI) India is not yet an 'Olympic nation', at least in terms of televison viewership as the country was among bottom three countries in the terms of viewership of Olympics 2008.
According to a report released by Initiative Moscow along with the support of Initiative&IPG agencies around the world, has India is still not a sports viewer friendly country.
The report further stated that India was among the bottom three countries in the world in terms of viewership of the Olympics 2008 on Television.
This report has been compiled based on information and analysis of Olympic games TV viewing across 42 markets around the world.
These markets include New Zealand, Netherlands, Denmark, Lithuania, Thailand, Lebanon, Philippines, Indonesia, India and Ukraine.
The report said despite the huge media support for the Indian talent, the country remained amongst the bottom three markets in terms of television viewership. The top 10 Olympics events together delivered a 1.0 TVR while the top viewing market - New Zealand garnered a TVR as high as 22.6.
'' We make heroes of those who do manage a medal, but the medals are so few and far between, and most of the events do not have fan following among the masses. It's not surprising that viewership was low,'' Lynn de Souza Chairman&CEO Lintas Media Group stated on the report.
The report states that the opening and closing ceremonies attracted 87.0 and 73.2 million of people in 35 countries respectively. Traditionally, the opening and closing ceremonies are among most watched Olympic events.
However, Olympics 2008 attracted less attention than in Athens Olympics 2004. This can be explained by Olympic Games time start shift compared to China, the report added.
Athletics, Boxing, Basketball, Gymnastics and swimming are few of the most popular sports in the Olympics 2008. The Top 10 Olympics events put together garnered an average of 8.4 TVR across markets.
However, the report added that the Indian viewers are slowly gearing up for sports other that cricket. Be it the influence of movies like 'Chakde India' and 'Bend it like Beckham' or genuine fan following. The report concluded that the Indian market is yet to find ground in terms of Olympics viewers.
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