New Delhi, Sep 29: Soft drink major Coca-Cola India on Monday, Sep 29 annouced the launch of Sprite Xpress Pack -- a 350 ml on-the-go pack priced at Rs 15, saying it will also bring out such packs of other beverages to offer convenience to its consumers.
In the first phase, the company will bring Xpress Pack of Coca-Cola, Diet Coke, Thumbs-Up, Maaza and Kinley Club Soda, followed by Fanta, Limca and Minute Maid Pulpy Orange in the second phase. The company, which claims it to be the first-of-its-kind initiative, has designed the pack to offer convenience and adapt to dynamic and on-the-go-lifestyle of consumers.
According to the company, the initiative will help expand the market and create a new category in packaging in the beverage industry.
The latest innovative packaging will be made available in the select key markets such as Delhi-NCR, Bangalore, Mumbai, Pune, Goa, Ahmedabad, Jaipur, Jodhpur, and Udaipur.
The company, which has invested more than one billion dollars in its Indian operations, is emerging as one of the country's top international investors, a statement said.