In the first phase, the company will bring Xpress Pack of Coca-Cola, Diet Coke, Thumbs-Up, Maaza and Kinley Club Soda, followed by Fanta, Limca and Minute Maid Pulpy Orange in the second phase. The company, which claims it to be the first-of-its-kind initiative, has designed the pack to offer convenience and adapt to dynamic and on-the-go-lifestyle of consumers.
According to the company, the initiative will help expand the market and create a new category in packaging in the beverage industry.
The latest innovative packaging will be made available in the select key markets such as Delhi-NCR, Bangalore, Mumbai, Pune, Goa, Ahmedabad, Jaipur, Jodhpur, and Udaipur.
The company, which has invested more than one billion dollars in its Indian operations, is emerging as one of the country's top international investors, a statement said.