London, Sept 27 : In a rather strange bid to make Britain more cheerful, officials are planning to offer a free cup of tea and a biscuit to every person flying into the country.
The ambitious plan was proposed by Mark Price, the managing director of Waitrose.
He believes that the move will help tourists, and travellers, returning from holidays from warding off any negative thoughts of a delayed flight, poor weather, and global financial meltdown.
"What could be more welcoming that a cuppa and jammie dodger or Garibaldi? When everyone seems so miserable about the economy, I am sure a cup of tea would put things in perspective," Telegraph quoted Price, as saying.
In fact, Price has even convinced airports operator BAA to run a week-long trial in November at Terminal 5, offering 5,000 cups a day to travellers in the arrivals hall. Also, the tourism agency, Visit Britain is supporting the campaign.
If things go as per plans, one could see all airports across the UK offering the traditional British mix of milky tea and quirky biscuits in time for the London 2012 Olympics.
However, Waitrose still needs to decide which style of biscuit they will offer to in-bound travellers.
"I am very fond of a Garibaldi, or bourbon, but neither is a very good dunker," said Price.