Mumbai, Sep 26 (UNI) PIX, Multi Screen Media (MSM) Pvt Ltd, has bagged the official television rights in India to telecast UK's most popular football tournament, the Football Association Challenge Cup, popularly known as the FA Cup.
The matches will be aired Live and exclusive on PIX, MSM's premium English movie channel, starting from November. As part of the agreement between MSM and the Football Association, PIX will also have the rights to air a series of international matches in England, in which the senior national team will attempt to qualify for World Cup 2010 and European Cup 2012, a release said here today.
In the release, MSM Pvt Ltd chief executive officer Kunal DasGupta said ''The passion for football is rapidly growing while the sport is gaining popularity in India. PIX brings its viewers the best in football action -- FA Cup live from stadiums throughout the UK!'' UNI GS AB AB HT1922