Speaking to reporters after the launch here on Thursday, Sep 25, GCPL Vice President (Marketing) V Suresh said that the new range, under the 'Godrej Expert Hair Colour' brand, had the innovative 'colour balance technology' that would suit Indian hair and skin tones. The range includes powders and liquids in natural shades that are available at affordable prices, he said.
The colour was available as a powder in Gentle Black, Burgundy, Dark Brown and Natural Brown in sachets, and in the same shades except Burgundy in liquid form, too, Mr Suresh said. The 'no ammonia' formulation made it safe and ensured 100 pc grey coverage, he added. Well-known television actress Anita Hassanandani had been signed on as the brand ambassador, Mr Suresh told newsmen.