Cisco launches next phase of 'Human Network' campaign

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New Delhi, Sept 26 (UNI) Cisco, the 39.5-billion dollar networking giant, today unveiled the second phase of its ''Welcome to the Human Network'' to increase its brand awareness among the consumers and enterprises.

''Called the 'The Human Network Effect', the campaign targeted at customers, partners and employees, and a wider audience, through a 360 degree media buying strategy,'' Cisco India and SAARC Head (Brand Strategy and Advertising) Nupur Sharma told reporters here.

The new advertisements demonstrate the real business and social benefits of people coming together using technology and illustrates the impact.

The campaign focuses on seven effects: new collaborations, break down of geographies, saving travel time, energy and hence costs.

The first phase of 'The Human Network' advertising campaign was launched in India in February 2008.

The campaign was first introduced in the G8 countries in 2006 when Cisco announced a rebranding effort with a new logo, corporate website and an advertising campaign.

''We saw a 15 per cent strengthening in position with the first phase. Our plan for FY09 is that we want to position ourselves as one of the top five technology companies in the country,'' she said.

The company follows August to July as the financial year.

Yesterday, Cisco had announced that it will bring its entire communication products and services under one platform called open collaboration, which would include unified communication, telepresence and web 2.0 application platform.

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