Mumbai, Sept 26 (ANI/Business Wire India): Anil Kaul, co-founder and CEO, AbsolutData Research and Analytics, was invited to be the chairperson of the two day seminar on "Mapping Customer Intelligence-Know thy Customer" held on September 25 -26 in Mumbai.
The panel of speakers comprised of distinguished corporate decision makers and the seminar was attended by several delegates from leading organizations across sectors like Telecom, IT, Retail, Financial services, Airlines etc. The event commenced with a welcome address by Anil.
Day two of the seminar began with Anil addressing the attendees on "Using Advanced Analytics to Enhance Customer Intelligence" in which he explained how advanced analytics is a must to develop a deeper understanding of customers leading to successful marketing strategies.
He also shared valuable insights on how companies have successfully leveraged Analytical techniques to win and sustain competitive advantage in the global market place.
Talking about the seminar, Anil said, "The conference was a great opportunity to learn how leading companies in India are leveraging consumer insights to be more effective marketers. It also gave me an opportunity to share AbsolutData's market leading experience in developing actionable insights using advanced analytics."
The seminar was an effective platform to understand how to maximize the value gained from customer data using CI strategies, analyze the range of problems surrounding the way in which data is collected and highlight the importance of analyzing customer data to shape and drive strategic marketing decisions.