New diabetes awareness campaign

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Mumbai, Sep 25 (UNI) Roche Diagnostics, pioneer in development of blood glucose monitoring systems and a global leader for comprehensive diabetes management systems and services, announced the launch of a consumer awareness advertisement for the company's largest selling Accu-Chek Active brand.

The communication is designed to focus on creating awareness about the importance of regular monitoring through its core message - ''Check regularly, Live Peacefully''.

The advertisement features Accu-Chek Brand ambassador and Ace Cricketer Wasim Akram educating the people on regular monitoring.

The campaign is scheduled to be aired from today, a company release said.

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