Vijayawada, Sep 24 (UNI) Sonata, India's largest watch brand from the house of Tata group of companies, today announcd its foray into the youth segment by launching the sub-brand 'Super Fibre' in this commercial city.
The sub-brand also marks Sonata's entry into the huge plastic watch sement, which was currently dominated by unbranded and regional brands, its Regional Sales Manager Anand Moorthy said at a press conference here.
He said the sub-brand targets the first time buyers in the age group of 16 to 20 who were keen on having trendy and stylish watch.
The company provides one-year replacement on the entire range, wherein a customer could exchange Sonata Super Fibre watch within a year, he added.
Mr Moorthy said Super Fibre comprises of a total of 68 different designs and would be available at all multi-brand watch outlets and exclusive Sonta showrooms across the country.
The brand was sold through a strong retail network of over 10,000 dealers in the country, he said.
He said Sonata also offers a wide range of 550 models, including a wide variety of looks and designs for both ladies and gents.
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