Multimedia phones to form 40% of product portfolio by yr-end:Samsung

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New Delhi, Sept 24 (UNI) With demand for multimedia phones on the rise, Samsung Mobile today said it will bring in more phones in this segment to comprise about 40 per cent of its product portfolio.

''Multimedia phones currently form about 35 per cent of our portfolio. We will increase this to 40 per cent by year-end with a special emphasis on touchphones,'' Samsung Telecom Country Head Sunil Dutt told reporters here.

The segment contributes more than 20 per cent to its total revenues, said Mr Dutt but refused to give the exact figure.

The company is eyeing a 15 per cent market share in the country's burgeoning telecom market from its current share of about 7.5 per cent.

Samsung, among other releases, will launch the M3510 (music phone) next month.

It is also partnering various bodies like IFFCO to increase its rural penetration, Mr Dutt said.

Majors like Nokia, Motorola, Research in Motion (RIM), HTC, LG and Apple are trying to woo the customers with swanky gadgets, the market of which is expected to touch 10 million units by 2010.

These phones offer PC-like functionality -- word processors, spreadsheets, operating system, music capabilities as well as other features.

This is evident from the fact that companies are increasing their focus on this section. Products like the iPhone and Nokia's N96 are cases in point.

UNI SR MP AS1646

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