Also, it was found that women shoppers comprised 57 percent of those who had shopped six times or more over a period of three months. The survey also revealed that price/value was the main consideration in terms of making an online purchase, reports chinaview.cn. In fact, 61 percent of women who admitted to shopping impulsively online, conceded that they got attracted to the substantial discounts and lower prices found online.
While 75 percent women shoppers made purchases online impulsively because of the lower prices, 49 percent were attracted by the uniqueness of products which were only available online.
The most frequently bought products online included ladies' clothing or accessories, books and arts and cosmetics. The survey revealed that women were more impulsive in shopping online, while a slightly higher number of men were surprisingly more planned with their purchases.
According to the survey, 85 percent of male shoppers had conducted some research prior to their online purchase, compared to 82 percent of female shoppers.
Besides, male shoppers were found to spend more on their online purchases-79 percent of men spent more than 100 US dollars on online shopping over a period of three months as against 72 percent of women shoppers surveyed.
The survey explained that such a tendency might be because of the types of products men purchase online. Men were shopping for home appliances and electronic products, CDs/DVDs/VCDs and books and arts.