Dhoni to feature in new TV commercial of Lafarge

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Mumbai, Sep 23 (UNI) Ace cricketer and India captain Mahendra Singh Dhoni, the brand ambassador of cement major Lafarge India, will be seen in a new television commercial for the company's premium brand 'Concreto'.

Cement major Lafarge India today announced the launch of its new television commercial, featuring Dhoni, for its premium cement brand 'Concreto'.

''The new TV commercial holds special importance for all of us at Lafarge. Because unlike other commercials, this ad, in essence, is based on reality. It is about a determined young man, with a dream about building a home. It is significant, as we were the first choice for M S Dhoni when he thought of bringing this dream to life,'' said Uday Khanna, chief executive officer of Lafarge India Pvt Ltd, in a release here today.

''The ad and our association with Dhoni reinforces our belief in our sense of pride, determination and achievement,'' he added.

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