London, Sept 21 : Farmers in Britain are being asked to 'moo' at their cows - in a bid to boost milk production.
The move comes after a dairy farmer reported getting six times more milk by mimicking his herd's sound.
Graham Vallis, 48, does meditation-style mooing for five minutes before milking - and said his cows fall into a relaxed state.
Now the Federation of Organic Milk Groups is urging its 450 members to do the same.
"I often take my tea break with my cows, but on one occasion suddenly I became deeply relaxed," The Sun quoted Graham, of Bradninch, Devon, as saying.
"I realised it was the mooing. I started mooing in time and they crowded round like the Pied Piper.
"Cows are very conscious of their surroundings - if you're calm, they will be too. This will help them produce more," Graham added.