Airtel with Affle links mobile search to SMS

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Mumbai, Sep 21 (UNI) Bharti Airtel, India's leading telecommunications service provider along with Affle today announced the launch of a revolutionary upgrade to SMS which allows users to trigger ''search'' from their friendly SMS screen, thus redefining SMS to Short Message &Search 2.0.

The Short Message &Search 2.0 (SMS 2.0) application is available to users for free and the SMS charges remain unchanged and according to the existing mobile plan.

Commenting on the launch, Mr Sanjay Gupta, Chief Marketing Officer, Bharti Airtel said, ''The uptake of the SMS 2.0 has been very encouraging and we are embarking to take this platform to a different level - introducing search through SMS. This new upgrade service will thus allow Airtel users to Search - Airtel Live, Internet, Local search, Jobs and Property listings, from their SMS screen.'' This integration of Search on SMS, has been conceptualized and developed by Affle through its extensive R&D efforts in Singapore&India, Mr Anuj Khanna, CEO Affle, said in a statement.

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