Topsline launches Suraksha 99 in Mumbai

Mumbai, Sep 19: Topsline, the city-based fastest growing private Emergency Response Service (ERS), on Friday, Sep 19 launched 'Topsline Suraksha 99' enabling customers to avail membership at a nominal one time fee of Rs 99 per individual. The Topsline service, accessible on 1252 and modeled on the lines of the internationally acclaimed 911 response and rescue service, is aimed at saving lives during emergencies like house fires, physical attacks, road accidents and medical emergencies.

Speaking at the launch here, company's senior vice president (Strategic Business Group) Wajid Ansari said ''Topline Suraksha 99 is aimed at providing an affordable security solution to a wider spectrum of individuals and families residing in the city.'' ''The pricing factor will ensure that the service, which has already generated a good response, is now within the reach of the common man,'' he remarked.

The Topsline Suraksha 99 annual membership priced at Rs 99 for individuals and Rs 299 for families will be available across all retail outlets, malls and medical shops. The service, which will charge Rs 999 as usage transaction fee, can be availed by subscribers staying in Mumbai (till Mira Road), Thane city and Navi Mumbai (till CBD Belapur), it was announced at the launch.

The service has a fleet of 30 life brigades, including ICCU ambulances and mini fire brigades, and 100 'life patrols' in the form of two- and four-wheelers fitted with GPS transmitters and RTS communication systems for instant mapping and tracking.

The brigades are also equipped with advanced medical equipment like defibrillators, ECG, ventilators besides fire fighting and rescue equipment.

On dialing the Topsline (1252) number, its command and control centre will immediately act on any emergency and Topsline mobile life brigades and life patrols will reach the subscribers in crisis within minutes in any part of the city. This is made possible owing to the fact that each brigade is positioned at an equi-distance of 1.5 km throughout the city, it was further informed at the launch.

The emergency number 1252, which is currently receiving 100 calls per day, has a record subscriber base of seven lakh and more than 100 corporate.

UNI