New Delhi, Sep 19 (UNI) Incredible India outdoor advertising campaign has been launched in the fashionable Ginza District of Tokyo.
It was launched by Indian Ambassador in Japan H K Singh yesterday.
The promotional campaign was undertaken on the eve of the three-day Japan Association of Travel Agents' Travel Fair 2008, which began today.
Ten Velo Taxis wrapped in images of India's tourism products were flagged off amidst fanfare at Ginza, the prime area of this city.
These Velo Taxis will be plying for two months and Japanese drivers will be dressed in Incredible India T-shirts and Rajasthani turbans.
Velo Taxis were specially chosen for the campaign as an ecologically friendly mode of transportation which is very popular in tourist areas of Japan. It is also reminiscent of the ubiquitous Rickshaw, India's commonest mode of public transport.
The launch was followed by a gala India Evening attended by major opinion-makers, media personalities and a cross section of the travel and tourism industry. A Bollywood Dance performance by young Japanese artistes was another highlight of the India Evening.
India Tourism, Tokyo, will continue its innovative promotional efforts by launching an Incredible India campaign public bus later this year.
Japan is among India's leading and fast growing markets for inbound tourism.
Around 150,000 Japanese tourists are expected to visit India this year.
UNI SH RR KN1946