Tata Tea campaign to motivate youth to exercise franchise

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Bangalore, Sep 17 (UNI) The Tata Tea has joined hands with Bangalore-based not-for-profit organisation 'Janaagraha' to create a platform that would motivate the Indian youth to actively participate in the electoral process of the country.

Speaking at the launch of the initiative- Jaago Re! One Billion Votes-- former Chief Election Commissioner of India T S Krishnamurthy said the programme aimed at awakening the youth to the importance of exercising their right to vote as a means to bring about change.

''The scale at which the initiative aims to impact youth's involvement in the electoral process will have a far-reaching and lasting impact on the country's future. I am glad that this initiative comes with the support of a Tata Group company and an NGO like Janaagraha, which guarantees that the initiative will result in sustainable solutions.'' Speaking on Tata Tea's commitment towards the initiative, Tata Tea Executive Director (Marketing) Sangeeta Talwar said ''we launched the campaign -- Jaago Re-- last year in line with our vision to transform tea into a medium of social awakening from a medium of mere physical and mental rejuvenation. This year, the focus of the campaign is on awakening the youth to the power that lies in their hands - the power to influence, to choose and to vote'' Speaking on the occasion, Janaagraha Co-founder Ramesh Ramanathan said ''the organisation brings its comprehensive knowledge in electoral process and structured citizen participation as key elements of the campaign. Its main line of advocacy is to improve the systemic nature of problems related to management, maintenance and the use of voter rolls.'' Tata Tea would facilitate the process and provide all necessary support needed for the project, which is a perfect example of corporate-public partnership aimed at bringing about meaningful change in society, he added.


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