ICICI Prudential AMC launches I-Pru Mobile

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Mumbai, Sept 16 (UNI) ICICI Prudential AMC has launched 'I-Pru Mobile', an innovative mobile-based service, that will provide 24X7 access to the people who have invested in their schemes and facilitate their decision making process with easy to use investment calculators.

ICICI Prudential Asset Management Company (AMC) managing director and chief executive officer Nimesh Shah, in a release here, said, ''It has always been our endeavour to engage our customers and take the relationship beyond mere return expectation.'' ''Through value added services like Pru Tracker, Pru Alert, Pru Mobile Tracker and now IPRU Mobile, we offer our customers convenience and experience. This focus of ours has helped us create a niche for ICICI Prudential AMC and become the most trusted brand in the MF space,'' he said.

IPru Mobile was the first ever investment manager on investors' mobile and was an initiative towards enhancing customers' expectations in line with growing dependence of mobile, Mr Shah added.

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