Haryana to implement BCC plan in rural areas

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Chandigarh, Sep 16 (UNI) The Haryana Health Department has decided to effectively implement its Behaviour Change Communication (BCC) strategy in rural areas to create an awakening among masses about prevention of diseases and make them conscious of a healthy life style.

Stating this here today, Haryana Health Minister Kartar Devi said it had been decided to actively involve community based organisations, especially the 6200 registered Sakshar Mahila Samoohs (SMSs) already set up in villages, for implementation of BCC strategy.

A sum of Rs 3.10 crore would be released to all registered SMSs for their activities at village level.

She defined implementation of BCC as an effort of Health Department and Women and Child Development Department to start an ongoing and continuous health education program at village level through SMS.

The main objective of this program, she said, was to generate awareness for developing a healthy life style and prevention of disease.

This program would also make people aware of health facilities and incentives being given by the government under various health programmes, she added.

UNI MA RL ND1806

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