Bhubaneswar, Sep 15: With the launching of Great Valued Products (GVP) and strengthening of the rural market, the Amway India Enterprises Private Limited has set a target of Rs 3,200 crore turnover by 2012. Launching a festival gift catalogue in Orissa, Amway Vice-President (East) Diptarag Bhattacharjee said the company, considered to be a leading direct selling firm ,closed the 2007 fiscal with a turnover of Rs 800 crore.
With the new products priced between Rs 19 and Rs 75, mostly to cater to the rural segment in the country, the company, he said, hoped to touch a turnover of Rs 1,000 crore by 2008, Rs 2,500 crore by 2010 and Rs 3,200 crore by 2012.
He said besides offering global basket of Amway products the strategy would be to offer an extended range of products which would serve as door opening products.
The Amway India, Mr Bhattacharjee said, had already rolled out a new variant of balanced nutritional drink for children.
In Orissa, he said the festive gift catalogue would drive the seasonal sales as it offers wide choices to the consumers. The business turnover in Orissa is likely to increase to Rs 30 crore this year against last year's business of Rs 20 crore.