Alok Industries signs MOU with Zameen Organic

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Mumbai, Sep 11 (UNI) Alok Industries Limited, one of the leading integrated textile companies in India, has entered into an MOU with Zameen Organic Private Limited for developing and promoting organic fair trade cotton.

Zameen Organic Private Limited is a fair trade cotton company owned by Small Farmers Association, which has 6,000 small cotton farmers from Vidarbha in Maharastra and Adialabad in Andhra Pradesh as its members.

Commenting on this development Mr Dilip Jiwrajka, Managing Director, said, ''This is a great effort of us to develop the community by ensuring fair price to the produce of the farmers, which in turn results in village development. This paves way for new era of organic fair-trade cotton in a big way both in domestic and international market trade.'' ''Alok and Zameen will identify a set of criteria for brands to target, for the sale of a special Zameen Collection. Alok and Zameen will jointly design communication tools to reach ultimate consumer.

Alok will display the Zameen sample collection along with marketing material in each of its showrooms in Mumbai, London and New York and in international fairs like Premier Vision and Tex World, Paris,'' he added.

Initially Alok Industries would procure 1,500 MT of organic and fair trade cotton from Amravati in Vidarbha and Adilabad in Andhra Pradesh during the cotton season 2008-09 beginning from ctober,2008.

The cotton lint is certified by LACON, Germany for organic production standards and FLO Certification for fair trade cotton production standards.

The total size of Organic and fair-trade market globally is at US dollar 3.3 billion, growing at 40 per cent per annum.

UNI AR SR AG1357

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