15 lucky parent-kid duos bat with Sachin, his son
Mumbai, Sep 6 (UNI) Aviva Life Insurance today announced the finale of its marketing initiative 'Tension chodo cricket khelo' (TCCK) with a fun-filled cricket match between 15 lucky parent-kid teams and ace batsman Sachin Tendulkar and his son here today.
TCCK, a unique mass activation campaign was conceptualised by Aviva based on the insight that parents are so busy securing their children's future that they miss out on enjoying their childhood. The campaign, which commenced in July, received more than 1,00,000 responses from over 40 cities across India.
Aviva India Managing Director and Chief Executive Officer Bert Paterson said Tension Chhodo Cricket Khelo' brand activation campaign with Sachin Tendulkar was the first of its kind in the insurance industry. It had helped prospective customers experience Aviva's brand promise, build awareness and preference for the Aviva brand and, more importantly, created interest in the need for financial planning for a child's future via child plans, he added.
Speaking
on
the
occasion,
Sachin
said,
''It's
a
great
idea
and
something
every
parent
will
identify
with.
I
am
looking
forward
to
enjoying
the
cricket
match
with
my
son
Arjun
and
the
other
parent-child
teams
present
here
from
different
parts
of
the
country.''
UNI
VK
SR
SP
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