The new product fom the company's stable is mainly targeted at the medium and upper-end market segment. The 'Altis' is equipped with 70 per cent parts sourced from Asia with India contributing 30 per cent of it. The car which will be available in five colours has been priced between Rs 10.83-12.86 lakhs for the three different variants.
''We are also launching a marketing blitz with simultaneous events across the country to bring more and more customers into contact with the car'', Mr Singh said.
However he refused to give any financial details for this.