London, Sept 4 : Leaving behind all barriers of the British class system, glamour model Katie Price a.k.a Jordan has now become the face of Hoof, a campaign run by the British Equestrian Federation.
At the Burghley horse trials, the model will officially adopt the role to inspire inner-city children to take up riding - in time for the 2012 Olympics.
Her appointment has made many happy, including Michael Walsh, 15, a talented rider from Brixton, who said: "In my school library there are books by her about horses. I've read some of them."
Supporting Price are also leading equestrians, like David Broome, the former showjumping champion, who said that he had met her at the Horse of the Year Show in 2005.
"She was perfectly pleasant. It might also have helped if we had won a few more medals at the Beijing Olympics," he said. The achievement is a sort of victory for Price, a keen horsewoman who recently wrote in The Times about the discrimination she came across in the hospitality tent of an international polo event.
"However good a horsewoman I may be, I'm also a glamour model. That embarrassed the organisers. I paid Chinawhite 6,000 pounds for my table but my manager was told I was not the sort of person they wanted," Times Online quoted her, as stating.
She added: "Horses are a wonderful hobby. They should be for everyone little girls, glamour girls, working-class girls like me. No one should be excluded."