Dinakaran to launch Mumbai edition

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Chennai, Sep 3 (UNI) Dinakaran, the Tamil daily from the Sun Network group, which became the only daily to cross one million mark, is all set to launch its Mumbai Edition on September 5.

Mr R Vijay Bobby, General Manager, Marketing, in a release here, yesterday said the Mumbai edition would be the daily's 11th and would have all pages in colour.

''Targeting a subscriber-base of 50,000 copies, Dinakaran has lined up a lot of promotional activities and aims at making a big impact on both subscribers and advertisers'', he said.

Apart from offering the Mumbai edition to national advertisers, the daily would also be taking local advertisers hoping to generate good revenue from local ads as well, he said.

According to ABC reports, Dinakaran had a circulation of 10,12,243 copies, Mr Bobby said.

UNI WS DB GT VC0849

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