'Bindass no 1 entertaintment channel for 5 consecutive wks

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New Delhi, Sep 3 (UNI) Riding on the popularity of the edgy comedy 'Bindass Sun Yaar Chill Maar', TV's meanest game-show 'Bindass Dadagiri' and the magic show 'Bindass 3rd Degree with Ugesh Sarcar', 'Bindass', from the UTV network, has emerged as the no 1 youth entertainment channel consistently for the last five weeks.

According to the latest TAM data, young Indians (CS 15-34 ABC) have been steadily tuning into the channel making it the No 1 youth entertainment channel consistently for five weeks.

What is more 'Bindaas movies', the movie channel under the brand Bindass, has emerged the number one Hollywood channel.

According to the latest TAM data between July 20 to August 23, 'Bindass Movies' is way ahead of all Hollywood Movies channels operating in India with ratings of 15-34 ABC.

On the double success - 'Bindass' and 'Bindass' Mavies emerging the number one channels in their respective traget segments, CEO of Bindass Zarina Mehta said,''We are utterly thrilled to have beaten well entrenched brands in under a year. Brand Bindass is the mood of young India! Its Fun, Fearless&Free. Bindass is a place to be yourself!'' Launched in September last year, Bindass is the first 360 degree entertainment brand for Indian youth. Ever since its launch, Brand Bindass has created a community building platform to bring Indian youth together using the power of tv, web, mobile, ground, motion pictures and campus activities.

The 'Bindass' youth entertainment Channel Offers a unique blend of programming in well researched genres that attract the youth - action thrillers, comedy, magic, reality, game shows.

To date Bindass has reached 64 per cent of Indian youth.

Bindass is packed with content that is totally 'Bindass'. On one hand there is an edgy comedy in 'Bindass Sun Yaar Chill Maar' while on the other is TV's meanest game-show 'Bindass Dadagiri'.

Adding some magic is 'Bindass 3rd Degree with Ugesh Sarcar', India's first street magician while adding speed and action is 'Bindass Champ', a pacey drama of three youngsters' life revolving around bikes and cool interstitials along with some foot tapping hit music blocks on Bindass Bhopu.

In addition, soon to hit the small screen is a lighthearted game show, which is one of its kind.

'Bindass Movies' is another innovative offering sharply targeted at the Indian youth. Hollywood biggest blockbuster movies are uniquely dubbed in Hindi "Bindass style". Since its launch, Bindass Movies has built a whole new viewing habit amongst Indian youth.

With library of 250 movies blockbusters. Bindass Movies has 'The Batman series', 'The Superman series', 'Lethal Weapon', 'Kill Bill series', 'X-Men', 'Die Hard' series, 'Bruce Almighty', 'Mr And Mrs Smith', 'Sixth Sense' and many more movies rolling out in the coming days.

UNI AR SP RK1725

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